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Rich Media Boosts Engagement

Rich Media Boosts Engagement

Adding video makes your content an experience.   In our newest ToadTalks edition, we share how decline magazine, a niche magazine dedicated to mountain biking culture, uses video and animations to engage readers.  Competition is fierce and publications struggle with monetization strategies, ad-blocking, and the ability to produce quality content consistently that brings in readers and advertisers.  There is no perfect solution to these challenges, and its impact reaches both large and small publishers. The article reminded me of Red Bull, who, until recently, focused most of their marketing spend on television, sampling and live events and avoided print and radio.  The reason was that Red Bull is an energy drink and the marketing team didn’t feel that print and radio could effectively project the image of energy.  Instead, Red Bull created events designed to capture stories and content worth sharing.  They were able to create one of the best lifestyle brands out there today (my opinion). Publications like decline use the same strategies for building on print publications with content that engages the reader in a more dynamic fashion.  Face it, seeing an amazing picture of a mountain bike rider going off a cliff is exciting but watching it come alive with video and sound on a digital page takes engagement to a whole new level and multi-sensory experience. Why does video make a difference?   Psychology Today reports that “Videos are processed by the brain 60,000 times faster than text”.  Humans are programmed to be a bit on the lazy side and reading requires more brain power. Interestingly enough, even though it takes less time for readers...
Delivering through details

Delivering through details

Digital solutions give content creators the ability to display their messages in unique and subtle ways. Content creators can experience the digital advantage in a variety of ways and through a host of digital-only features. These features help add value to digital content beyond what print can provide.   Some value-adding digital features don’t even require employing additional resources. Content creators can add value to their digital edition by creatively implementing resources they may already have available through adding clickable links and simple features to their digital content.   One of the simple but effective features content creators can employ is the ticker. The ticker displays a customizable message and icon along the bottom of each page of
 all issues within a publication.   This message can be issue-specific or it can remain consistent across all issues within a publication or document group. Additionally, the message is viewable the entire time the reader is engaged with the content. The ever-present and clickable message at the bottom of the issue view is a great way to direct an audience to additional content.   How can content creators take advantage of this feature? There are plenty of ways to take advantage of this feature and investing time into finding out what fits with your strategy best can help improve the depth of your reach with your audience. Consider the following three simple examples and start thinking about what would work best for your strategy, content, and goals.   3 ways to use the ticker:   1 – Link to your website Probably the simplest use of the ticker. Linking to your...
Zero Entry

Zero Entry

Since each publisher’s content, resources, and audience behavior is different, there is not a “one size fits all” answer for how to customize your digital content. However, there are ways to “test the waters.”

Keeping up with your audience

Keeping up with your audience

The digital advantage can have different meaning for different publishers. Taking your content and processes and enhancing them with advantages provided by a digital solution can help your publication Stand Out in the Digital Forest.

Charm from Chaos

Charm from Chaos

Three interviews a day, during a five-day festival, and hundreds of live attendees with and hundreds more voting on the issue’s cover and daily content – it’s a wonder how First Coast Magazine is able to keep pace. The creation of great content and the folding-in of daily audience participation make for a huge challenges for First Coast Magazine’s production team.