BlueToad, Inc.
Category Archives: Apps
Native Apps “Versus” HTML5 (Part 2)
What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons In Part 1, I explored some of the strengths and weaknesses of using native apps for content publishing. The browser approach has … Continue reading
Posted in Android, Apps, HTML5, iOS, iPad, iPhone, Mobile, Publishing, Tablet
Tagged Android, apps, BlueToad, browsers, HTML5, iOS, Mobile, mobile Web, publishing, smartphone, tablet
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Native Apps “Versus” HTML5 (Part 1)
What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons Many pixels have been spilled (including a few by this writer) over the strategic pros and cons of native apps and browser-based, … Continue reading
Posted in Android, Apps, iOS, iPad
Tagged Android, apps, browsers, HTML5, iOS, Mobile, mobile Web, publishing
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Top 10 ways to monetize content for publishers
Publishers often ask us here at BlueToad for advise on how to monetize their apps or sell digital ads in their magazines. The real important factors here are not just where can you, but more importantly how do you? Or more specifically ”How do … Continue reading
Is Digital for Me? Helping niche publishers make good digital decisions
85% of magazines have an app, but what are the success stories? Three niche publishers shared their story via a webinar titled: Is Digital For me? – moderated by Lynn Rosen of Publishing Executive in November. This panel was assembled … Continue reading
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January 15, 2013
Tagged Android, apps, B2B, B2C, Content, Digital, Free, iOS, iPad, iPhone, Mobile, Monetization, Nook, Paid, Publisher, publishing, Publishing Executive, Strategies, Strategy, Webinar
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Niche magazine strategies to grow your audience
Focus on 310 Publishing LLC – AMERICA IN WWII Featured: Jim Kushlan AMERICA IN WWII is a popular history magazine that focuses on the American experience during the second World War. It is distributed traditionally to bookstore newsstands and is sold by … Continue reading
Posted in Android, Apps, Digital Editions, iOS, iPad, iPhone
Tagged Android, App, Apple, apps, B2C, Content, Digital, Free, iOS, iPad, iPhone, Kindle, Magazine, Mobile, Monetization, newsstand, Paid, Print, Publisher, publishing, Publishing Executive, Side-load, Strategies, Strategy, Webinar
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Digital strategies for niche publishers
Charity Delich – Marketing and Public Relations Manager for Booz & Company, Inc. strategy+business is a business and management magazine published by Booz & Company, Inc., and edited by Art Kleiner. It is distributed traditionally to bookstore newsstands and is also available … Continue reading
Posted in Android, Apps, Digital Editions, iOS, iPad, iPhone
Tagged Advertising, Android, Apple, apps, B2B, Booz & Co., Charity Delich, Content, Digital, Free, iOS, iPad, iPhone, Market, marketing, media, Mobile, Monetization, Nook, Paid, platform, Print, Publisher, publishing, Publishing Executive, Strategies, Strategy, strategy+business, Webinar
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One niche publisher’s advice – designing for digital works
Justin Boling – Marketing Manager Group Magazine, Unfiltered Magazine Group Magazine is a youth ministry publication that has been around for 30 years, but have only been digital for a little over a year. Justin says a big factor in … Continue reading
Posted in Android, Apps, Digital Editions, iOS, iPad, iPhone
Tagged Advertising, Android, apps, Content, Digital, Free, Group, iOS, iPad, iPhone, Mobile, Monetization, Paid, Print, Publisher, publishing, Publishing Executive, Strategies, Strategy, Unfiltered, Webinar
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Updated Statement from BlueToad Inc. – clarifying media reports
written by Paul DeHart, CEO and President During the last 24 hours, the cyber attack of our system has garnered significant media coverage. Many of our publishers have reached out to us for clarification, so we wanted to take a … Continue reading
Posted in Apps, BlueToad Updates, iOS, iPad, iPhone
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Statement from BlueToad regarding the cyber attack suffered in the recent case of stolen Apple UDIDs
Written by Paul DeHart, CEO and President A little more than a week ago, BlueToad was the victim of a criminal cyber attack, which resulted in the theft of Apple UDIDs from our systems. Shortly thereafter, an unknown group posted … Continue reading
Posted in Apps, BlueToad Updates, iOS, iPad, iPhone, Uncategorized
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BlueToad Apps look good on the New iPad
Posted by Jessica Bush Aslanian, director of sales and marketing at BlueToad, Inc. Post updated on August 8, 2012 to reflect 3.1 release notes. More than 3 million New iPads were sold the first weekend alone. So it is likely … Continue reading
Posted in Apps, BlueToad Updates, iOS, iPad
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