What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons In Part 1, I explored some of the strengths and weaknesses of using native apps for content publishing. The browser approach has … Continue reading
Publishers often ask us here at BlueToad for advise on how to monetize their apps or sell digital ads in their magazines. The real important factors here are not just where can you, but more importantly how do you? Or more specifically ”How do … Continue reading
85% of magazines have an app, but what are the success stories? Three niche publishers shared their story via a webinar titled: Is Digital For me? – moderated by Lynn Rosen of Publishing Executive in November. This panel was assembled … Continue reading
Focus on 310 Publishing LLC – AMERICA IN WWII Featured: Jim Kushlan AMERICA IN WWII is a popular history magazine that focuses on the American experience during the second World War. It is distributed traditionally to bookstore newsstands and is sold by … Continue reading
Charity Delich – Marketing and Public Relations Manager for Booz & Company, Inc. strategy+business is a business and management magazine published by Booz & Company, Inc., and edited by Art Kleiner. It is distributed traditionally to bookstore newsstands and is also available … Continue reading
Justin Boling – Marketing Manager Group Magazine, Unfiltered Magazine Group Magazine is a youth ministry publication that has been around for 30 years, but have only been digital for a little over a year. Justin says a big factor in … Continue reading
written by Paul DeHart, CEO and President During the last 24 hours, the cyber attack of our system has garnered significant media coverage. Many of our publishers have reached out to us for clarification, so we wanted to take a … Continue reading
Written by Paul DeHart, CEO and President A little more than a week ago, BlueToad was the victim of a criminal cyber attack, which resulted in the theft of Apple UDIDs from our systems. Shortly thereafter, an unknown group posted … Continue reading
Newsstand is a smashing success and we have submitted over 100 apps to Newsstand within only a few weeks. Other benefits are built into the newest release. Click here for details: 2.3.4 iOS App Change Log
This week Apple made a significant announcement regarding Newsstand—a specialized store for periodical Apps. In Newsstand, Apple has provided an App store specifically tailored to readers of magazines and newspapers. Rather than having to sift through the vast App store … Continue reading
